ABERDEEN, S.D.?– Dr. Hannah Walters, associate professor of marketing at Northern State University and director of the NSU Honors Program, has published a new textbook “AI in Marketing: Applications, Insights, and Analysis” with Routledge. Routledge is a global publisher of academic books, journals and online resources in the humanities and social sciences.
Walters served as the co-editor of this edited volume, working with 18 contributors from around the world. Artificial intelligence (AI) is reshaping how businesses research, create, implement and evaluate…